The Royal Group Announces Winning Three Awards in the 2025 Shop! Outstanding Merchandising Achievement (OMA) Awards Competition
Cicero, IL (APRIL 16, 2025) — The Royal Group (TRG) is a leading packaging and display solutions provider, with a nationwide network of sales, design, manufacturing, and fulfillment locations. Team TRG is pleased to announce the winning of one gold and two silver Shop! OMA Awards. Winners were announced at the OMA Awards Reception held at Shop! Marketplace in Charlotte, NC. The Outstanding Merchandising Achievement (OMA) Awards, now in their 67th year, are the Marketing at Retail Industry’s most prestigious, largest, and longest-running awards contest. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow. “These OMA wins exemplify our commitment to continued partnership with our brand customers and retailers,” said Kevin Miller, Chief Executive Officer. “They reflect our culture of design innovation and retail expertise.”
And the winners are…
tonies® 3-Module Push Button Demo Unit for Target
Award: Gold
Category & Division: Entertainment, Games and Toys – Permanent
The interactive display for tonies® was designed to enhance the shopping experience by using audio to engage and educate shoppers, helping them make confident, informed decisions. Featuring custom-colored vacuum-formed modules and an integrated computer board for smooth playback, the display balanced durability, cost, and sustainability. Materials like styrene and vacuum-formed parts ensured it could handle both shipping and in-store use. The result was a visually striking, well-engineered unit that effectively showcased the tonies® brand through thoughtful design and efficient production.
HiSmile Quick Set Endcap for CVS
Award: Silver
Category & Division: Drug Store – Retailer – Permanent
The Design team developed a sustainable, durable display for HiSmile, an oral care brand known for its sleek, color-coded packaging. The display was designed to last at least six months instore and align with HiSmile’s sustainability values. Emphasizing minimalism, the eco-friendly display featured streamlined graphics on a bright white background to complement and highlight the playful product packaging without overshadowing it.
Kiss Endcap
Award: Silver
Category & Division: Drug Store – Retailer – Temporary
TRG Design developed a Halloween-themed display that
showcased KISS’s values of ethics, excellence, and quality, while highlighting a variety of SKUs. Designed for visual impact and easy assembly, the team transformed a standard endcap into an immersive, festive experience with bold colors, 3D elements, and digitally printed graphics. Prioritizing durability and cost-efficiency, the engineering and manufacturing process ensured structural integrity and streamlined setup. The result was an eye-catching, practical display that elevated the in-store experience and effectively communicated the brand’s vision.
“These awards are a true reflection of our unwavering dedication to surpassing customer expectations through exceptional service, innovative design, and a collaborative approach…. At Team TRG, we believe that fostering strong partnerships creates win-win outcomes that not only drive our organization forward but also deliver lasting value to our customers.”
– Jude Cohen, Vice President & General Manager – Retail Division.
About The Royal Group
The Royal Group (TRG) is a dynamic leader in packaging, box manufacturing, and display solutions, with a nationwide network of sales, design, manufacturing, and fulfillment locations to service your every request. Since 1922, one thing has not changed; our commitment to providing value-added solutions to the most demanding customers. Learn more at www.teamtrg.com
About Shop! Association
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to global retail. Learn more at www.shopassociation.org.